Considering Ray’s enthusiasm for anything automotive, it’s no surprise one of his first ventures built custom vehicles. Opened in 2001, Meridian Automotive Design did everything from tune vehicles to build show cars for celebrities. Vanna White, Adam Carolla, and Robby Krieger (guitarist for The Doors) can be counted among the famous clientele. The shop earned a reputation for its custom tuning and exhaust systems, making Ferraris sound like Formula One racecars. In late 2003, after building a booming automotive business with a loyal following, Ray sold his portion of the company to his partner.