Welcome to ‘Better Bits,’ where we serve up bite-sized brilliance to fuel your journey of self-improvement and business building. In each quick read, we deliver three actionable insights crafted to help you enhance both your personal and professional pursuits. It’s not just about building better...

it’s about being better, one ‘Better Bit’ at a time.

Visibility Apr 10, 2024

Be Seen. Get Found.

That is a massive driver for business today.

If you're hiding, good luck growing.

Your clients want social proof.




Today, let's tackle a question that's probably been lingering in the back of your mind like that pesky email you keep meaning to reply...

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100% Theory attention focus Apr 03, 2024

There is a myth that plagues most of us. 

This myth is that everything has to be done at once.

It’s a falsehood.

Babies aren't created at once.

Houses aren't built at once.

Wine isn't made at once.

All of these examples take time. They have a process.

It’s supposed to be an...

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Frustration Mar 27, 2024

That feeling of…

Well, probably so many things let’s be honest.

Have you ever felt the heat of frustration so intensely that it seemed to echo through every part of your being? It's that moment when your heart races, your palms sweat, and you feel as though you're standing at the...

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Momentum accountability personal development Mar 20, 2024


WTF is momentum? 

WHY does it matter?

WHO cares about it?

WHAT does it mean?

We may not get to all these but we are talking about momentum today…

Momentum is the product of consistency. It's the result of showing up day after day, putting in the work, and refusing to...

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Framing. communication personal development Mar 13, 2024



Your view point.

Like a painting, each painter, viewer and critic has a different perspective. 

Like a camera, you can change lenses for a different view…but will you…? 

In the vast tapestry of our lives, framing acts as the intricate...

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Discipline & Motivation accountability personal development Mar 06, 2024



Both are ten letter words.

Both are often used very loosely.

What’s the fundamental difference between the two?

That’s a great question.

Will you explore that?

Awesome. Let’s go!

The Two Players.

In the journey towards success, two key players often take...

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Be Resourceful accountability personal development Feb 28, 2024


What does this word mean to you?

  • Time?

  • Money?

  • Your friends?

  • Food & water?

  • A team of people?

Question: Are you merely a resource or the embodiment of resourcefulness?

In the realm of creativity, we explore not just what exists but what we can conjure from the void and...

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SEO Still Matters... lead gen marketing Feb 21, 2024

Sometimes we get so deep in the latest and greatest we forget the basics.

Today I wanted to offer a reminder.

Explore with me.

I want to dive into this topic that holds immense potential for anyone navigating the digital landscape. Whether you're a business owner, content creator, or just someone...

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Be Event Centric lead gen marketing Feb 14, 2024

Be Event Centric.

I know…what does that mean Ray?

Let me backup…

Direct questions:

  • Want a better network? 
  • Would you like to be in rooms with your mentors? 
  • Ever wonder why the wealthy are always having parties?

Host an event…regularly.

Even if you are an...

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I Built In SIlence For 30 Years attention marketing Feb 07, 2024

I built companies quietly for 30 years.

I was always “silently disruptive”.

I flew under the radar with opportunities that were available.

Here’s a story: 

I remember the call like it was yesterday from my business partner. 

“Bro - Can we move 50,000...

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I had a reminder today. attention communication Jan 31, 2024

Wednesdays are my creative days. 

I block off my calendar.

I go to a coffee shop.

I have ZERO calls.

I mean, this doesn't always happen every Wednesday but I aim for 80%...

I go to a few places, usually local cafe’s. Today, I decided to go to the local Starbucks where I get my wife and...

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Existentialism attention personal development Jan 24, 2024


I can’t pronounce it either…

I stumbled on this word as I explored Stoicism.

Existentialism is a philosophical movement that emphasizes individual existence, freedom, and choice. 


It explores the idea that individuals create their own meaning and values...

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Limiting Your Choices attention focus Jan 17, 2024


Decision fatigue is real.

Steve Jobs talked about this.

  • His wardrobe.
  • His use of time.
  • His product mix at Apple.

Limit your choices.
Focus your outcomes.
Increase your successes.

I’d like to get into unlocking potential through constraints. Let’s delve into the...

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Accountability accountability attention Jan 10, 2024

I’ve had a love/hate relationship with this word for a long time.

On one side, I recognize the undeniable benefits of being accountable to someone or something, a force that propels us forward. Simultaneously, I grapple with the idea of surrendering our personal power, questioning why some...

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Delay Vs. Denial focus personal development Jan 03, 2024

I have a story…

When my second son was born, my wife and I were at parenting class at the hospital. The person leading this group asked this question of us: “what two traits do you want your child to have from your partner?”

My wife immediately said these two words:

  • Tenacity
  • ...
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Traffic: Inbound & Outbound attention communication Dec 27, 2023


Not the traffic on the expressways or freeways (my midwest friends hate when I say freeway…).

I am talking about inbound and outbound traffic for your business.

In the vast landscape of digital marketing, the flow of traffic to your business resembles the dynamic movement on a...

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Solve. Don't Sell. lead gen sales Dec 20, 2023

Read Time: 5 Minutes


Many are scared of that small, five letter word.

Some of us are:

  • Afraid to sell.
  • Fear asking for the sale.
  • Annoyed when we are being sold to.
  • Working through our own money issues.
  • And the list goes on…

Let’s go deeper.

What if you didn’t actually...

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Stoicism In Your Life And Business focus personal development Dec 13, 2023

Read Time: 4 Minutes


Heard of it?

I want to share some things.

Let’s start with what it is and some background.

Stoicism is a philosophical school of thought that originated in ancient Greece and Rome. It emphasizes the importance of rationality and self-control in facing life's...

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Runway - Creating Space For YOU focus personal development Dec 06, 2023

Read Time: 6 minutes

Today I would like to talk about creating space for yourself. There is a word I associate with this.


This word has tremendous meaning.

You may be thinking of:

  • Fashion Runway: A long narrow platform, typically raised, where models showcase clothing and accessories...
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Myths Of Lead Gen In Real Estate lead gen marketing Nov 27, 2023

Read Time: 5 Minutes

Today we are going to give into some myths, problems, challenges, frustrations, tips, and how-to's related to lead generation in the real estate industry. Let’s get straight into it!


Myth: Social media isn't effective for real estate lead generation.

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Your Most Powerful Tool attention focus Nov 14, 2023

Read Time: 2 Minutes

In our fast-paced world, there is one remarkable and often underestimated tool that each of us possesses - our attention. It's not a tangible object, but it wields incredible power to shape our lives. Today, I invite you to explore the profound influence of your attention and...

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Master The Follow Up Process follow up lead gen Nov 07, 2023

Read Time: 5 Minutes

I’m not a fan of the phrase “follow up”. or “check in”. As soon as I see those words on a text, dm or email I “check out”.

I don’t want or need to be babysat. I assume others may feel the same. 

So, I focus on adding value,...

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The Three C's Of Communication communication lead gen Nov 02, 2023

Read Time: 4 Minutes

Today we dive deep into the Three C's of Communication: Conversation, Connection, and Conversion. These principles are your secret sauce for achieving business success without resorting to hard-selling tactics.

Conversation: The Art of Connection

Conversation is not just...

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